Post by account_disabled on Nov 25, 2023 9:10:14 GMT
philosophy and cease providing FREE Listings. Display ad only solutions. Focus on the top level advertisers instead of the one size fits all model -Radio Ad Sales partnership -become a Media buying agency -Break up the business into smaller specialized “Divisions & Regions” -Mail Books -Change distribution to quarterly or semi-annual vs annual -Track all calls and stop sending leads to non Asia Mobile Number List
paying competitors -End sales fraud -End fraud in accounting principles. - hiring practices -Promote from within -Partnering with other advertising solution provi
ders -Client confidentiality agreements -Sales ethics -3rd party surveys to ensure ethics compliance – Re Scoped Directories & customizing the product (no more one size fits all methodology) -ReMonopolize the industry to some degree -put limitations on saturation distribution -stop using stats from 2006 for YP usage -Syndicated Research for the Industry (as they all asked for in the infamous Yellow Book Lawsuit) -Have yellow page reps dedicated to one client but able to sell books from all publishers. In other words turn sales reps into accountable local ad agencies, r
esponsible for driving the best value to clients. Spiffs and bonuses to reps from clients vs. simply based on “making a sale” And most of all….permit folks to gainknowledge and educate themselves on the industry. They seem to be intimidated with creating competition when employees become too “educated” with common internet marketing principals vs the “Rate Card” and product suite the companies offer. Just off the top of my head….. Curtis November 6, 2009 at 12:07 pm This is good stuff. I used to work at AT&T as a “Search Engine.
paying competitors -End sales fraud -End fraud in accounting principles. - hiring practices -Promote from within -Partnering with other advertising solution provi
ders -Client confidentiality agreements -Sales ethics -3rd party surveys to ensure ethics compliance – Re Scoped Directories & customizing the product (no more one size fits all methodology) -ReMonopolize the industry to some degree -put limitations on saturation distribution -stop using stats from 2006 for YP usage -Syndicated Research for the Industry (as they all asked for in the infamous Yellow Book Lawsuit) -Have yellow page reps dedicated to one client but able to sell books from all publishers. In other words turn sales reps into accountable local ad agencies, r
esponsible for driving the best value to clients. Spiffs and bonuses to reps from clients vs. simply based on “making a sale” And most of all….permit folks to gainknowledge and educate themselves on the industry. They seem to be intimidated with creating competition when employees become too “educated” with common internet marketing principals vs the “Rate Card” and product suite the companies offer. Just off the top of my head….. Curtis November 6, 2009 at 12:07 pm This is good stuff. I used to work at AT&T as a “Search Engine.