Post by account_disabled on Jan 28, 2024 6:11:16 GMT
Establishing themes for new content How to use co-occurring words 1 From here, we will specifically explain content production and owned media management that utilize co-occurring words. First, we will introduce how to use co-occurring words when formulating themes for new content and use them as hints for devising strategies. Step 1: Select keywords When creating new content, first select the main keyword that will be the core of the content. Decide on your main keywords by analyzing them from multiple angles, including compatibility with your products, search volume, and competing sites. At this time, it is meaningless unless the users you are targeting visit, so carefully analyze your targets and personas before deciding on the keywords to target. Step 2: Research co-occurring words and explore needs Once you have decided on the main keywords, check the co-occurring words using the information in the previous section as a reference.
As you analyze co-occurring words, you will be able to understand Phone Number List the search intent of users searching for those keywords and the trends in the information they are seeking. For example, as in the previous example, if you find the co-occurrence words of "price," "market price," and "assessed amount" with the keyword "smartphone purchase," you can understand the need for "I want to know the purchase price of a smartphone." In addition, co-occurring words such as "repair" and "old" are thought to lead to the search intent of "I want to know if I can buy a smartphone that has been repaired or an older model." If there are many co-occurring words, it will be easier to analyze them if you divide them into groups, so we recommend classifying the co-occurring words before analyzing them.
Step 3: Design the content direction and goals Based on the user needs identified through co-occurrence word analysis, decide on the themes to be covered in the content, as well as the direction and indicators for the content. If you create a theme based only on main keywords, the content may not resonate with users, but creating a theme based on user needs will improve user satisfaction and improve SEO effectiveness. Once you have decided on the theme and direction, you should also decide on the article's goal and conversion points. In the previous example, if the article is about ``smartphone purchase price,'' the goal would be ``Free Estimate Simulation,'' and if the theme was ``Old Model Purchase,'' the goal would be ``Reservation for Store Visit.'' As you can see, the goal will change depending on the direction of the article, so use co-occurring words as a reference when designing the flow from the beginning to the end of the article.
As you analyze co-occurring words, you will be able to understand Phone Number List the search intent of users searching for those keywords and the trends in the information they are seeking. For example, as in the previous example, if you find the co-occurrence words of "price," "market price," and "assessed amount" with the keyword "smartphone purchase," you can understand the need for "I want to know the purchase price of a smartphone." In addition, co-occurring words such as "repair" and "old" are thought to lead to the search intent of "I want to know if I can buy a smartphone that has been repaired or an older model." If there are many co-occurring words, it will be easier to analyze them if you divide them into groups, so we recommend classifying the co-occurring words before analyzing them.
Step 3: Design the content direction and goals Based on the user needs identified through co-occurrence word analysis, decide on the themes to be covered in the content, as well as the direction and indicators for the content. If you create a theme based only on main keywords, the content may not resonate with users, but creating a theme based on user needs will improve user satisfaction and improve SEO effectiveness. Once you have decided on the theme and direction, you should also decide on the article's goal and conversion points. In the previous example, if the article is about ``smartphone purchase price,'' the goal would be ``Free Estimate Simulation,'' and if the theme was ``Old Model Purchase,'' the goal would be ``Reservation for Store Visit.'' As you can see, the goal will change depending on the direction of the article, so use co-occurring words as a reference when designing the flow from the beginning to the end of the article.