Post by account_disabled on Jan 9, 2024 11:02:47 GMT
searching for just “leather couch” you would not see your ad, because “red” was not in that search query, but if someone searches for “Leather couch in red” or “looking for a leather couch in red” you would show up, because all three words with a plus sign in front of them were in the search query. Broad Match Modifier Explained You also have the ability to put the plus sign in front of certain words instead of all words in the keyword. This is typically good for those branded terms you want to make sure always show up or for certain items that you sell. So, using the example from.
above, if you are bidding on the keyword “red leather couch” and you want to make sure that you always show up with search queries containing the words leather and couch, but you don’t care if the word red is there, you can add a plus sign in front of leather and couch and leave red alone. Bidding on this keyword (red +leather +couch) will ensure that you show up for those Whatsapp Mobile Number List earching for leather couches, but you can also show up for keywords associated with the word “red”; someone searching for “leather couch in burgundy” or “in need of a crimson leather couch”.
has the potential for your ad to show. It’s time to find out which keywords are killing your Google Ads budget. Run our free Google Ads Performance Grader to get a personalized account audit! When to Use Modified Broad Match So now you are probably thinking, this is all great information but when and why would I use this match type? There is no definitive answer to this question but there are several factors you can use to make that decision. I typically tell people, and those of you who have talked to me before have probably heard this, that if something needs to be in a certain order you want to stick with a phrase match type; modified broad match type may not be the best option for you.
above, if you are bidding on the keyword “red leather couch” and you want to make sure that you always show up with search queries containing the words leather and couch, but you don’t care if the word red is there, you can add a plus sign in front of leather and couch and leave red alone. Bidding on this keyword (red +leather +couch) will ensure that you show up for those Whatsapp Mobile Number List earching for leather couches, but you can also show up for keywords associated with the word “red”; someone searching for “leather couch in burgundy” or “in need of a crimson leather couch”.
has the potential for your ad to show. It’s time to find out which keywords are killing your Google Ads budget. Run our free Google Ads Performance Grader to get a personalized account audit! When to Use Modified Broad Match So now you are probably thinking, this is all great information but when and why would I use this match type? There is no definitive answer to this question but there are several factors you can use to make that decision. I typically tell people, and those of you who have talked to me before have probably heard this, that if something needs to be in a certain order you want to stick with a phrase match type; modified broad match type may not be the best option for you.